DTC marketing is essential for reaching customers directly and boosting your brand value. Yes, retailing can be effective for your sales policy. But it’s a slow process, and brands often lack direct engagement with consumers. 

Hence, DTC can be an ideal solution to ensure your company holds a name for itself. For any WooCommerce store, there are plenty of options available to improve the DTC strategy for your store. 

WooCommerce suggests several DTC essentials. You will find a handful of plugins in this list that will help you connect with your customers and increase conversion.

7 Best DTC Essentials for Your WooCommerce Store:

Today, we will learn about your online store’s seven best DTC essentials. Your sales are stuck, and you want to plan your way out of here? This set of plugins can be a game-changer for you! 

Before starting with DTC essentials, try to create an inclusive product experience for your target audience. Check out these top 7 tech essentials and have them for your WooCommerce store. 

1) MailPoet

Email marketing is a well-known method to hit your customer’s inbox directly. You can quickly boost your sales with this proper email solution – MailPoet. It’s proven effective and drives more conversions avoiding the Spam section. 

Enjoy an automatic email marketing solution with MailPoet and increase the number of conversions from your emails. With MailPoet, you can create a set of automated follow-up emails, upsell products, get feedback, recover abandoned carts, send personalized emails, notify old customers about their abandoned carts, and do much more. MailPoet helps you to set up customized emails to your subscribers. 

Newsletter promotional email campaigns are essential for email marketing. MailPoet got you covered with that too! Apart from follow-up emails, you can also send attractive newsletters and run promotional email campaigns to your customers. Style the templates in any way you like to customize your email or newsletter templates.

2) WooCommerce Payments

DTC Essentials recommends WooCommerce Payments, a fully integrated payment solution for WooCommerce with local payment options. There is no additional setup fee or monthly fee for WooCommerce Payments. It makes domestic payments simpler by accepting both credit and debit cards.

You can manage disputes, track cash flow, and drive recurring profits without being surprised by any additional fees. From your WooCommerce dashboard, you can easily manage and keep an eye on all of these things. Customers can use Apple Pay®, Google Pay, Giro pay, Sofort, iDeal, SEPA, P24, EPS, and Bancontact to ensure payments in multiple currencies. 

You can always stay on top of chargebacks, disputes, and refunds while lowering cart abandonment. WooCommerce Payments is an all-integrated, single-dashboard solution for various payment gateways. Download WooCommerce Payments for your Woo store to enjoy a hassle-free payment experience for your customers!

3) WooCommerce Dropshipping

Manage dropshipping easily for customers worldwide with WooCommerce Dropshipping. This simple plugin has a simple and trouble-free dropshipping interface. Let your customers place orders from AliExress product listing or have an all-inclusive Amazon Affiliate Support. 

It is an ideal solution and a powerful tool for online store management. With this plugin, you can use the free Google Chrome Extension and easily enable AliExpress Dropshipping. Also, ensure setting up profit margins (percentage or any fixed amount) for AliExpress products. With WooCommerce Dropshipping, you can seamlessly start with local suppliers near you and even start as an Amazon in-corporate yourself. 

Collaborate with everything through a single dashboard. WooCommerce Dropshipping makes things just as easier as that. Here, Suppliers who sell their goods through your store can fill orders. As a store owner, you can also assign inventory to any suppliers. Other features include inventory per supplier, enabling Amazon Affiliate Support, custom emails, packaging slips and invoices (both for suppliers and customers), and much more. 

4) WooCommerce Points and Rewards

It is imperative to encourage customers for their support and contribution to your store. You can offer points and rewards to their account. They can redeem these points for offers and discounts and add them to their current purchase. 

Points and rewards are seamlessly effective in keeping your customers. And happy customers mean more sales, recurring purchases, and spreading word of mouth. With WooCommerce Points and Rewards, you can easily manage how many points customers can earn and how much they can redeem for any purchase. Easily define how many points are for each dollar spent and control the maximum discount at the cart, category, or product level. 

You can also customize the plugin options as you wish. Modify message options for the product, checkout, or cart page, set custom names for points, and have more fun! People can quickly redeem their offers and preview available points/ rewards from the ‘My Account Page.’ Use WooCommerce Points and Rewards and encourage your customers to have more sales.

5) Product Add-Ons

Product Add-Ons are a must-have WooCommerce Add-on for Woo-store. Using this add-on, your customers can provide custom information about the products they want. You can also add variable products maintaining the same list of the highlighted product on sale. 

To any WooCommerce store, you will have to manage many products. Here, any product can have multiple varieties – such as in colors, fabrics, discounted prices, and other factors. When planning to add these products separately, your product list will get messy. It can also affect your site performance. This will undeniably, disturb the customer’s interest and discourage them from purchasing. 

Product Add-Ons help you to guide buyers with all the included variables for products in a single place. Offer your customers more options with image-based solutions, including flat fees (quantity-based or percentage based), add a dropdown menu for products, set custom prices, and do more with Product Add-ons. Your customers can also request customization using Text Input. 

6) Smart Coupons

When starting a WooCommerce store, it is mandatory to have a coupon plugin like Smart Coupons. Significant features of this plugin are selling store credits and gift cards, restricting advanced coupons, issuing automatic vouchers, generating bulk coupon codes, placing URL coupons, importing and exporting coupon results, and many more. 

Does Smart Coupons slow down your site performance? Many store owners often mistake this. No, this WooCommerce Coupon plugin doesn’t slow down your site performance or checkout process. It is easily integrated with any business type throughout the season. Even if you don’t want to add offers or discounts, Smart Coupons will bring back customers to your platform with gift cards and credits. 

This coupon plugin is easy to use and flexible. Anyone – from clients to store managers, can use it without coding. Smart Coupons is solely made for featuring coupons, discounts, BOGO deals, giveaways, offers, and promotions. Plenty of WordPress coupon plugins are available online. But Smart Coupons is the most original and advanced WooCommerce plugin for coupons.

7) Variation Swatches and Photos

Dropdown menus are needlessly beneficial for variable products. But you can also add swatches or photos for variable products. Variation Swatches and Photos is an intelligent plugin that uses color and images instead of regular dropdown menus. 

Color and swatches improve product visibility for variable products – for style, sizes, or any variation you would like to add. People. Visiting your online store for the first time will appreciate a handsome visual representation. This will impress their buying habit and inspire them to make a purchase. 

To cut out all the competition and make room for your brand, Variation Swatches and Photos are the answer. Also, it is a quick plugin with a simple interface, and you will need admin approval to assign colors and photos at the attribute level or any product level. To see the demo and explore the fun of this plugin, visit here.

Final Words

Preparing your WooCommerce store for DTC strategies is essential. Online stores can boost sales and reach new leads every day. It can be a win-win situation for customers and store owners if applied correctly. 

These 7 DTC essentials will help you connect with your customers personally and spread your brand value. And with happy customers, you can also get new leads easily! To learn more about WooCommerce and get the latest deals, keep in touch with us.